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Student Tatyna Koreneva Elevates Opulence Skincare Packaging through Elegant Minimalism and Fluid Graphic Design

Student Tatyna Koreneva Elevates Opulence Skincare Packaging through Elegant Minimalism and Fluid Graphic Design

The body cream packaging exudes minimalist sophistication through its carefully considered design elements. The square matte boxes feature stylized hummingbirds rendered in continuous, unbroken ink lines that flow effortlessly across the surface. These precise black contours give the illustrations a modern graphic quality while maintaining organic fluidity.

Inside the outlined forms, soft watercolor gradients transition from delicate pink to serene blue, with the colors blending seamlessly like dawn light. Wispy, feather-like strokes radiate from the hummingbirds’ wings, their tapered ends creating a sense of movement and airiness. This subtle detailing suggests both the fluttering of wings and the product’s lightweight texture.

The packaging plays with geometric contrasts – rigid square boxes versus smooth oval jars. The boxes’ sharp corners and flat surfaces provide an ideal backdrop for the intricate hummingbird motifs, while the jars’ rounded silhouettes offer ergonomic comfort. Three variants are presented: “Pink Velvet” with rosier tones for nourishing dry skin, “Blue Oasis” in cooler hues for revitalizing tired skin and “Green Serenty” in a vibrant colour to hydrate dry and sensitive skin.

Product names appear in clean, understated typography beneath each illustration, allowing the visual elements to dominate. The overall aesthetic balances graphic precision with natural softness – much like the creams themselves, which combine effective formulations with gentle application.

CREDIT

  • Agency/Creative: Tatyna Koreneva
  • Article Title: Student Tatyna Koreneva Elevates Opulence Skincare Packaging through Elegant Minimalism and Fluid Graphic Design
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Asia, Europe
  • Project Deliverables: Art Direction, Brand Design, Design, Packaging Design, Product Design
  • Format: Box, Jar
  • Industry: Beauty/Cosmetics
  • Keywords: Cream

  • Credits:
    Student:: Tatyna Koreneva
    Curator:: Pavel Borisovky
    Educational Institution:: HSE Art and Design School

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