The Product Story

I returned to Doplo – a majestic highland nestled within the Himalayas, where my father was born and raised. This land is not merely a distant place; it is the origin of memories, the lifeblood that flows within me. I walked the narrow, winding trails, crossed rugged terrains, camped in the freezing cold, and breathed in the thin, crisp air of high altitude. Amidst that vast and untamed nature, I felt an absolute purity – something no other place could ever offer.

We brought back a gift – not just Cordyceps, but the spirit of the mountains, the vitality of the highlands, and the devotion behind a journey to our roots. With each use, we hope you and your family can feel the natural energy, enduring vitality, and pure restoration that this treasured fungus has offered for generations.
— Milan Rokaya

Packaging Design Concept

The packaging design draws inspiration from the majestic beauty of nature and the unique cultural heritage of Doplo Highlands, Nepal – revered as the cradle of the precious Cordyceps. The creative direction focuses on capturing the arduous and emotional journey involved in harvesting this rare medicinal herb, celebrating both the forces of nature and the dedication of the people who work the land.

The key visual elements depict the harsh terrain of the highlands, snow-capped mountains, Tibetan yaks grazing freely across lush meadows, wild herbs growing at the mountain base, rustic tents, and the heartfelt moments of locals meticulously gathering Cordyceps. These components come together to form a vivid and authentic portrayal of the labor-intensive process behind this rare and valuable gift from nature.

Emerald Green: The primary color, symbolizing harmony with nature, and representing the purity, safety, and medicinal value of Cordyceps.

Bronze Gold: A key accent, evoking the appearance of Cordyceps itself while highlighting the premium and luxurious nature of the product, befitting its high-end positioning.

This packaging is more than just a container – it tells a story. A story of rarity, craftsmanship, and distinction. It embodies the harmonious blend of art, nature’s essence, and human dedication, establishing a unique identity for the brand while reinforcing the product’s stature in the luxury wellness segment.