Amamo is more than just a coffee shop — it’s a cultural statement in the heart of Cannes. Rooted in the art of specialty coffee, every cup is crafted by true masters of their trade. But beyond the coffee, there’s a story about identity, place, and intention.

Inspired by Brâncuși’s sculptural philosophy, Amamo’s visual identity reflects the journey of transforming raw ideas into refined form — just as beans become brews and thoughts become design. Our challenge was to express this depth and intentionality in a way that honors the craft, while working within real-world constraints.

As an emerging brand, Amamo didn’t have access to high-volume packaging runs, multi-color prints, or premium finishes. So we asked: how do you maintain the soul of craftsmanship in a scalable, affordable way?

The answer: we created a flexible packaging architecture built around a system of hand-applied stickers: minimal, meditative, and meaningful. Each sticker becomes an intentional act: the barista pauses, reflects, and completes the bag. It’s branding turned ritual: every bag is a personal, unique piece of art.

This system balances functionality and creativity, efficiency and emotion. It’s practical enough for daily use, yet thoughtful enough to feel crafted. Just like the coffee itself.

The logotype echoes the modernist spirit of Brâncuși, blending sculptural lines with contemporary elegance. It invites the viewer to slow down, savor the taste, and fully experience the moment — just as one would when admiring a great work of art.

Amamo isn’t just branding. It’s form, function, and feeling distilled.