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Itamarzão Delivers Strategic Innovation for Quero Meu Imóvel’s Accessible Property Platform

Itamarzão Delivers Strategic Innovation for Quero Meu Imóvel’s Accessible Property Platform

Quero Meu Imóvel is a digital platform that introduces a new way to connect with the real estate market in Latin America. More than just a traditional portal, it was created as a complete ecosystem of solutions, designed to transform the experience of buying, selling, and discovering properties into something more modern, agile, and accessible.

The platform was designed to serve both end users and industry professionals, combining innovation, functionality, and empathy at every touchpoint. The goal is simple: to allow anyone, at any stage of life, to search, save, organize, and share properties effortlessly, through a fluid interface and a human-centered service that truly listens and understands.

Over time, the process of finding a home has become bureaucratic, cold, and often overwhelming. Quero Meu Imóvel exists to change that — offering a new way to live this important moment. By blending intuitive technology, market intelligence, and warm, clear communication, the brand delivers a real, functional, and welcoming experience made for people who want to make decisions with confidence and calm.

The Quero Meu Imóvel icon is more than a visual element — it reflects the essence of the brand and the behavior of its users. The overlapping folder shapes represent how people naturally organize their dreams and possibilities: saving listings, comparing options, sharing with trusted ones, and thoughtfully revisiting before making a decision. The platform is designed to be useful, transparent, and meaningful — a direct reflection of the experience it delivers. At the center, the smile is a visual gesture that conveys security, trust, and the joy of being in a reliable environment.

Its rounded shapes reinforce the brand’s approachability, empathy, and warmth. The overall visual and functional language is friendly, respectful, and focused on those who value simplicity without giving up the emotion behind every achievement.

After all, a home is just that: a place where we organize our lives, explore possibilities, save memories, and share stories.

And Quero Meu Imóvel is here to be a part of that journey.

CREDIT

  • Agency/Creative: Itamarzão
  • Article Title: Itamarzão Delivers Strategic Innovation for Quero Meu Imóvel’s Accessible Property Platform
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Betim
  • Market Region: South America
  • Project Deliverables: 3D Art, 3D Design, 3D Modelling, 3D Motion, Animation, App Design, Architecture, Art, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Craft, Creative Direction, Illustration, Logo Design, Rebranding, Type Design, Typography, Web Design
  • Industry: Real Estate
  • Keywords: Imóvel, Imobiliária, Casa, Apartamento, Local, Financiamento, Compra de Casa, Primeiro Imóvel, Identidade Visual, Logotipo, Designer Gráfico, Designer de Marcas, Designer de Logo, Tipografia, Ícone, Property, Real Estate, House, Apartment, Location, Financing, Home Buying, First Property, Visual Identity, Logo, Graphic Designer, Brand Designer, Logo Designer, Typography, Icon

  • Credits:
    Designer: Itamar Silva Junior

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