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Holy Design Studio Creates a Distinctive Visual Language Reflecting Octavio’s Story and Sophistication

Holy Design Studio Creates a Distinctive Visual Language Reflecting Octavio’s Story and Sophistication

Crafted as the ultra-premium label of the brand, it represents a balance between time-honored practices and bold, contemporary design. Every step of its creation from planting to harvesting and distilling, is carried out in Mexico using artisanal methods that honor the agave, the land, and the people behind the process.

Though based in San Diego, California, Octavio Tequila serves as a cultural bridge. It celebrates the deep roots of Mexico while presenting them through a modern, global lens. This duality is central to the brand’s identity: a fusion of tradition and innovation, heritage and luxury.

The packaging was carefully designed to reflect this philosophy. The octagonal shape of the bottle is a direct reference to the name “Octavio,” creating a striking and memorable silhouette. Its sculpted cap adds another dimension of elegance and reinforces the idea of a rare, valuable object, an artifact meant to be admired, not just used. The form of the bottle and cap together suggests sophistication and storytelling, even before the first sip is taken.

Octavio Tequila is more than a drink: it’s a statement. It pays tribute to the origins of the agave and the mastery involved in transforming it into tequila. At the same time, it redefines the experience through a design-first approach that invites appreciation of every detail. Each bottle reflects cultural pride, timeless beauty, and the intention behind its creation.

In every sense, Octavio is not just a spirit, it is a celebration of legacy, craftsmanship, and the elegance that emerges when past and present come together.

CREDIT

  • Agency/Creative: Holy Design Studio
  • Article Title: Holy Design Studio Creates a Distinctive Visual Language Reflecting Octavio’s Story and Sophistication
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Porto Alegre
  • Market Region: North America
  • Project Deliverables: 3D Design, Brand Design, Brand Identity, Branding, Design, Graphic Design, Label Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: packagingdesign; tequiladesign; design; packaging; glass; bottle; labeldesign; label;

  • Credits:
    Creative Direction & Design: Erik Marchetti
    Creative Direction & Design: Luis Felippe Cavalcanti
    Visualization & Retouching: Luis Felippe Cavalcanti

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