Armazém Divino had built a beloved presence in Santo Antônio do Pinhal, connecting locals and tourists alike to the rich flavors of the interior of São Paulo and the south of Minas Gerais. But while its offerings were deeply rooted in tradition, its visual identity no longer reflected the quality or character of the experience it provided.

To help Armazém Divino evolve without losing its soul, our brief was to refresh the brand with a visual identity that celebrated its origins, honored artisanal producers, and brought a more contemporary and cohesive presence across physical and digital touchpoints.

We began with an immersive exploration of the store’s context, its history, audience, and the cultural value of the region’s ingredients. We looked at the stories behind the cheeses, coffees, and sweets on the shelves, and mapped opportunities to visually amplify the brand’s authenticity and connection to the land.

From this foundation, we developed a brand identity that evokes the rustic charm of traditional farms, using handcrafted lines and emblematic symbols inspired by local coats of arms. The color palette draws from natural tones, wood, earth, roasted coffee bean, bringing warmth and credibility to every detail.

At the center of the new identity is a mark that feels both rooted and refined: a symbol that carries the weight of heritage while adapting beautifully across, packaging, and digital platforms. The supporting typography and graphic elements extend this language, reinforcing the artisanal nature of Armazém Divino at every touchpoint.

With the core identity in place, we also designed a flexible system that allows for future product extensions, events, and in-store experiences, all while maintaining a unified visual voice.

A refreshed identity that honors tradition while embracing what’s next? That’s the real taste of Armazém Divino.