Yin Yang tea is a harmonious fusion of two rare and carefully selected Chinese teas — the delicate white and the robust red. Each of them possesses distinct and contrasting qualities: the white tea is light, floral, and calming, while the red tea is full-bodied, warm, and energizing. Yet, when brewed together, they create a powerful and balanced synergy — a revitalizing elixir that not only awakens the senses, but also enhances mental clarity, sharpens focus, and promotes a deep, grounded sense of presence. It is a drink designed for those who seek balance in a world of extremes, offering tranquility amidst chaos and sustained energy without restlessness or overstimulation.
This philosophy of duality and balance is thoughtfully expressed in every aspect of the brand’s visual identity. The packaging features symbolic illustrations of the sun and moon — ancient, universal icons representing the opposing yet complementary forces of yang and yin. This contrast is echoed in the use of color and typography: bold, structured lettering is paired with elegant, flowing script, creating visual tension and harmony that mirrors the essence of the tea itself — a union of opposites in perfect equilibrium.
To extend the experience beyond the cup and into the physical space of the tea ritual, an exclusive collection of branded merchandise was developed. At the heart of this carefully curated collection are handcrafted ceramic tea bowls, each one made entirely by hand and in a single, unique copy by a master ceramist. These artisanal pieces celebrate the beauty of imperfection, the individuality of handcraft, and the quiet power of thoughtful design. More than just vessels, they turn every tea session into a mindful, grounding ritual — an invitation to slow down, reconnect, and savor the moment with intention.






CREDIT
- Agency/Creative: Kadysheva Maria
- Article Title: Student Kadysheva Maria Blends Duality and Design in the Identity of Yin Yang Tea
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: tea
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Credits:
Art-director: Kadysheva Maria
Designer: Lafisheva Daniza
3d artist: Andrei Polukhau