” Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and bad quality products, but this liquor make its path into every party; people drink it just for fun. We wanted to redesign it as a premium product with a higher quality for export.
We use as inspiration the iconic shirt from the character of Pedrito in the label, and use it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of ‘open nature and drink it’.”
Old Design
CREDIT
- Agency/Creative: Pulsum Brands
- Article Title: Pulsum Brands – Pedcrito Coco Redesign (concept)
- Project Type: Packaging
- Format: Bottle
- Substrate: Ceramic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
