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Angostura Toasts to 200 Years With a Limited Edition Designed by JDO

Angostura Toasts to 200 Years With a Limited Edition Designed by JDO

The House of Angostura proudly celebrates two centuries of inspiring bartenders and cocktail enthusiasts worldwide with a milestone release: the Angostura 200 Year Anniversary Limited Edition Bitters. This exclusive edition blends a unique fusion of Angelica Root, Roman Wormwood, Nutmeg, and – for the first time ever – Angostura Aged Rum, crafting a taste experience set to redefine the bitters category, just as Angostura Aromatic Bitters did 200 years ago.

Presented in archival-inspired packaging, designed by the international consultancy JDO, this limited-edition release not only honours the rich history and expertise of the Trinidad and Tobago brand but also marks the dawn of a new era in cocktail craftsmanship.
Originally created by Dr. Johann Siegert as a medicinal remedy for stomach ailments, Angostura grew under the guidance of his son, Don Carlos Siegert, who brought the brand to Trinidad in the 1870s. Under his leadership, Angostura Aromatic Bitters became indispensable in both cocktails and cuisine. Today, they are a staple for bartenders, cocktail enthusiasts, and home cooks alike – limited only by the imagination of those who use them.

Drawing inspiration from this illustrious history, JDO crafted an ultra-premium design that evokes intrigue and sophistication, inviting consumers to explore the brand’s heritage and its unparalleled ability to elevate cocktails— a tradition that has thrived for two centuries.
The limited-edition box, resembling a fine book, houses a single bottle of bitters. Its sleek black label, adorned with gold foil and an elegant filigree pattern, reflects the brand’s prestige and legacy. The dark academia aesthetic of the design transports consumers into Dr. Siegert’s secret library, where two centuries of Angostura’s history are preserved.

Inside, “A Story in Every Dash” highlights Angostura bitters’ pivotal role in cocktail culture, underscoring the brand’s commitment to innovation and mixology excellence. Turn the page, and the story of Angostura’s oversized label and iconic bottle design unfolds, revealing the legacy behind this timeless symbol of quality and craftsmanship.

“Angostura is the global leader in bitters—an iconic product every bartender has in their arsenal and every consumer knows. Its defining visual equities are sacred and have never been altered like this,” says Ray Smith, Creative Director at JDO. “Our approach was to respect and elevate these equities, giving them a premium twist to mark this bicentennial milestone, all while staying true to the brand. Angostura didn’t need to be changed; it simply needed to be celebrated.”

CREDIT

  • Agency/Creative: JDO Global
  • Article Title: Angostura Toasts to 200 Years With a Limited Edition Designed by JDO
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Royal Tunbridge Wells
  • Market Region: North America
  • Project Deliverables: 2D Design, Brand Design, Brand Identity, Brand Mark, Brand Refinement, Branding
  • Format: Sleeve
  • Industry: Food/Beverage
  • Keywords: Angostura, Limited Edition, Rum, Aged Rum, Tradition, Premium, Premium Twist, Cocktails, Brand heritage

  • Credits:
    Creative team: JDO Global

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