This branding project was designed for Saïma Fellah, a distinguished architect and image consultant whose work bridges the disciplines of spatial design and personal identity building. The core objective was to create a brand universe that embodies her refined vision, dual expertise, and signature approach to elegance and transformation.

The concept focuses on luxury, minimalism, and symbolism. At its heart lies a custom monogram, carefully constructed from the initials S, F, A, and I — standing for Saïma, Fellah, Architecture, and Image. Each letter was stylized with purpose, merging into a sculptural form that conveys both strength and softness, technicality and sensitivity — echoing her ability to shape both spaces and the identities of those who inhabit them.

The visual identity is elevated by a rich and timeless color palette. The deep plum/burgundy tone suggests nobility, creativity, and confidence, while the champagne gold adds a subtle yet unmistakable touch of luxury. These are balanced by the use of black and muted neutrals for contrast and clarity.

Typography plays a key role in reinforcing elegance and prestige. A customized serif logotype was chosen for its ability to blend classic sophistication with a modern edge. The print materials — including business cards, envelopes, and letterheads — are printed on high-quality paper with embossed details, foil stamping, and a tactile finish that reflects the exclusivity of Saïma Fellah’s work.

Beyond visual appeal, the brand tells a story: the art of aligning space, identity, and self-image in a seamless harmony. The branding mirrors Saïma’s belief that true design transcends aesthetics — it shapes perception, confidence, and personal narratives.

This project resulted in a refined, coherent, and aspirational identity, positioning Saïma Fellah not just as a service provider, but as a creator of unique and meaningful experiences — where architecture meets image, and elegance becomes a way of being.