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caratterecreativo Marries Authenticity and Modernity in a Fresh Look for Erbe Cilento

caratterecreativo Marries Authenticity and Modernity in a Fresh Look for Erbe Cilento

Erbe Cilento is a company dedicated to enhancing the rich heritage of Cilento’s native medicinal herbs. With a strong commitment to quality, every herbal tea is crafted using only 100% natural ingredients, harvested and processed through traditional, artisanal methods. The result is a product that not only embodies the authentic essence of Cilento but also celebrates the land’s deep connection with nature. Each herbal blend is carefully selected to bring out the true flavors of the region, offering a unique and high-quality experience.

The packaging of each product reflects this philosophy of craftsmanship and innovation. Featuring vibrant colors inspired by the natural tones of Cilento’s flora and sun, the design also incorporates organic shapes that evoke the region’s biodiversity. Each package is more than just a container; it’s a representation of Cilento itself. The illustrations on the packaging reference the leaves, flowers, and essences of the teas, telling a visual story of the land from which they originate.

The materials used in the packaging were selected with great care to preserve the artisanal nature of the product while also respecting the environment. The use of eco-friendly finishes and materials ensures that each product is not only a treat for the senses but also a responsible choice for consumers. This approach to design and production honors the traditions of Cilento while embracing modernity. The packaging becomes part of the story, inviting consumers to connect with the authenticity of the product and the land it comes from.

Every sip of Erbe Cilento’s herbal teas is a journey into the heart of Cilento—a celebration of the natural beauty, rich history, and sustainable practices that make this land truly special. The teas, carefully curated to promote wellness, are a perfect blend of tradition and innovation, designed to offer an experience that is both refreshing and restorative. From the first sip to the last, each cup is a reminder of the unique heritage and timeless beauty of Cilento.

CREDIT

  • Agency/Creative: caratterecreativo
  • Article Title: caratterecreativo Marries Authenticity and Modernity in a Fresh Look for Erbe Cilento
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Nocera Superiore
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Experience, Brand Identity, Logo Design, Packaging Design
  • Industry: Food/Beverage
  • Keywords: tea, herbal tea, tisane

  • Credits:
    Designer: Paolo De Angelis
    Designer: Luca Luisi
    Account: Nello Provitolo

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