Raw, sharp, functional.

In the industrial heart of Piraeus, where abandoned factories stand alongside the last active smelters, Meadows Studio emerges amidst blocks of cement and steel. Facing railway tracks and a yard of salvaged metals, the studio’s location was the catalyst for its identity.

A testament to purposeful design, it draws direct inspiration from its raw surroundings – where the persistent rhythm of metalwork and passing trains creates an unlikely creative sanctuary.

The bespoke sans-serif typography strikes a careful balance, echoing the precision of cut metal from its surroundings while channeling the warmth of creative collaboration that defines the space.

This mixture of industrial roots and artistic synergy became the cornerstone of the identity, reflecting both the studio’s environment and the vibrant community of musicians who bring it to life.

Set boldly against stark white walls and metallic surfaces, each letter is crafted for maximum clarity. The identity extends through a system of graphic elements thoughtfully extracted from the typographic negative space of the logo, creating secondary visual icons–a nod to industrial utility.

This visual language speaks in volumes and voids, shaping a brand identity that honors its environment while creating something entirely new: a visual system where utility meets artistry and industrial heritage transforms into a creative future.

A creative collaboration between exad and designer Panagos Nikolakakis – @mater.gr