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Ancient Rome Inspires l’alchimiste’s Premium Identity for Colos Extra Virgin Olive Oil

Ancient Rome Inspires l’alchimiste’s Premium Identity for Colos Extra Virgin Olive Oil

“Colos” Premium Extra Virgin Olive Oil Packaging
The “Colos” Premium Extra Virgin Olive Oil packaging is thoughtfully crafted to evoke an authentic connection between historical legacy, culinary traditions, and cultural sharing, inviting consumers into a unique sensory experience. At the heart of this distinctive design lies a profound appreciation for Mediterranean culture, particularly the rich historical heritage inspired by ancient Rome. The packaging beautifully captures this inspiration through visual elements such as intricate illustrations echoing the timeless architecture of the iconic Colosseum, representing strength, longevity, and historical grandeur.

A central and striking feature of the design is the elegant depiction of a queen-like figure gracefully presenting an olive branch—an enduring symbol of peace, generosity, and culinary sharing. This meaningful gesture visually communicates the intrinsic Mediterranean values of hospitality, generosity, and the joyful experience of culinary exchange. The queen’s dignified act of offering embodies a deep tradition of welcoming travelers, fostering connections across cultures, and encouraging the exploration and appreciation of diverse traditions through gastronomy.

Furthermore, this premium olive oil packaging transcends mere aesthetics. It becomes a storyteller, a tangible narrative inviting consumers to travel through taste, exploring the historical richness and cultural depth that characterize the Mediterranean region. By thoughtfully integrating symbolic visuals and carefully selected historical motifs, the packaging enhances the sensory experience, making each interaction meaningful. It conveys the idea that olive oil is not just a culinary product but a medium for cultural dialogue and exchange.

Ultimately, through its sophisticated design and powerful symbolism, the “Colos” packaging elevates the act of consuming premium olive oil into an experience enriched by history, culture, and shared traditions, making it a perfect gift that honors heritage, fosters connections, and transforms tasting into a memorable journey across time and cultures.

CREDIT

  • Agency/Creative: l'alchimiste
  • Article Title: Ancient Rome Inspires l’alchimiste’s Premium Identity for Colos Extra Virgin Olive Oil
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Tunisia
  • Agency/Creative City: tunis
  • Market Region: North America
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: olive oil

  • Credits:
    creative officer: Ouhibi Aymen
    creative director: khaled boukraa

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