Varvatsi is named after Ioannis Varvakis (1745–1825), a Greek pirate, trader, and generous benefactor known for his daring spirit, sharp mind, and big ideas. Born on the island of Psara, he started out as a privateer fighting the Ottoman Empire. Later, he joined forces with Russia during the Russo-Turkish War and was granted noble status by Empress Catherine the Great. Varvakis made his fortune through the caviar trade in the Caspian Sea, becoming a successful entrepreneur and a symbol of courage, ambition, and resilience. Beyond business, he funded schools, hospitals, and public works, leaving a lasting impact on the communities he served.

Inspired by his remarkable legacy, Varvatsi brings this same adventurous and passionate spirit into today’s world. The brand uses carefully selected ingredients and takes great care in creating each product, honoring Varvakis’ dedication to quality, purpose, and discovery. Each jar of caviar carries with it a story of excellence, character, and craft.

The logo—featuring Ioannis Varvakis riding a fish and looking toward the horizon—captures the brand’s love of the sea and its journey into the unknown. The packaging combines classic elegance with clean, modern design that reflects the brand’s commitment to refined taste.

You can find Varvatsi at Empero Gourmet House in Miami, a destination for premium delicacies and rare finds. Empero brings together tradition and innovation to offer unforgettable flavors—celebrating fine food, thoughtful sourcing, and the art of elegant living.