Hoja Sagrada is a traditional Paraguayan yerba mate tea whose history is deeply rooted in the mythology of the Guarani people. According to an ancient legend, a young girl was transformed by a god into a sacred tree so that her beauty and life force would remain in the world, bringing prosperity and vitality to people.

Since then, the leaves of this tree have become the foundation of a divine drink, which the Guarani tribes used in their rituals, celebrations, and daily life. Brewed in calabashes carved from gourds, mate not only quenched thirst but also strengthened the spirit, bringing people together in a circle of shared moments. This tradition has endured to this day: the shape of the calabash, a symbol of yerba mate, remains unchanged, while the drink continues to inspire with its deep flavor and invigorating energy.

The packaging of Hoja Sagrada is inspired by the shape of the calabash, which is traditionally made from a gourd by cutting off its top. This design preserves the connection to ancient traditions and highlights the authenticity of the drink, serving as a reminder of its sacred origins.

Hoja Sagrada carries the true heritage of the Guarani people, passing down their reverence for nature, the power of the earth, and the philosophy of unity with the world around them.

The SKU is differentiated by the degree of aging and drying of the tea, as well as by the packaging volume. Visually, the distinction is represented through different emotions of the character in the illustration, symbolizing the level of energy one gains after drinking the tea. The variation in volume is depicted by adding graphics to the character’s face. These graphics are inspired by indigenous facial tattoos.