Zerbinati “Cucina di famiglia”

“Cucina di Famiglia” is not just the payoff created for the Zerbinati brand, but it is the message that embodies the very essence of the brand and the promise made to consumers. Zerbinati offers original and innovative ready meals that meet the needs of modern consumers. Every dish is prepared with carefully selected, fresh ingredients, offering taste and well-being without compromise.

Break has collaborated with Zerbinati in defining the brand language and storytelling across all product lines, enhancing its image and developing functional, eye-catching solutions for a diverse range of products. The work undertaken remained consistent with the brand’s identity and values while adapting to a market context that is increasingly tied to the culinary world.

Each visual element is meticulously designed to tell a story. Through design, Zerbinati celebrates the art of healthy, high-quality cooking, making the brand a go-to reference for those seeking ready meals that retain all the flavor of home-cooked dishes. The design process emphasizes Zerbinati’s commitment to delivering products that not only meet the expectations of contemporary customers but also maintain a connection to the tradition and comfort of family cooking.

The careful development of the brand’s visual identity underlines its dedication to providing convenient, delicious, and nutritious meals. Every package, label, and promotional material has been crafted to convey this message, ensuring that consumers can easily identify with the brand’s promise of quality and authenticity. By focusing on fresh ingredients and innovative recipes, Zerbinati has positioned itself as a leader in the ready meal industry, offering a blend of convenience and culinary excellence.