BeFresh is a new beverage brand that emphasizes natural ingredients: high fruit juice content, vitamins, and vibrant flavor. The packaging design is simple yet striking, instantly catching the eye while conveying freshness and lightness.

The central element is a stylized glass with a straw, inside which the logo and fruits appear to “float.” This silhouette serves as a universal symbol, evoking associations with summer, relaxation, and instant refreshment. The word “BeFresh” is positioned at the top of the label, followed by vivid photographs of the fruits and berries used in the drink.

The lettering is intentionally “imperfect” — as if painted with a slightly careless brushstroke. This adds a casual and creative vibe to the design. Informational badges around the glass highlight the product’s key benefits: vitamins, juice content, and other advantages.

Colors and details help distinguish flavors: each variant has its own color palette and unique illustrations. For instance, the glass is surrounded by scattered droplets, arrows, and miniature fruits, all drawn in the same brushstroke style as the logo. Droplets symbolize freshness, arrows guide the eye to essential details, and fruits emphasize the flavor range.

Tactile elements: The logo and droplets are embossed on the bottle’s surface, creating a textured depth and enhancing the bottle’s uniqueness.

Marketing materials follow the same concept: visuals feature bold close-ups of juicy fruits, blue skies, and lush greenery, reinforcing associations with summer and natural simplicity.