Peachy is a short-stay property brand designed for those in search of stays that inspire joy, curiosity and a sense of play. Managing a growing portfolio of holiday rentals across Victoria and surrounding regions, the team behind Peachy came to Onetoo with a clear goal—to establish a stronger, more distinct position in market. They wanted a brand that felt joyful yet polished, adventurous yet dependable—something that would resonate emotionally while standing apart from the sea of generic, overly transactional short-stay competitors.

Working closely with the Peachy team, Onetoo delivered a full visual refresh—anchored in a simple but powerful idea: holidays should feel fun, effortless, and just a little bit nostalgic. The new Peachy brand draws inspiration from the golden age of family getaways—think beach towels on sunburnt lawns, shared snacks in the car, board games at dusk, and the kind of balmy summer afternoons that seem to last forever. This warmth and charm is reimagined with a contemporary lens—stripping out the clutter and leaning into clarity, colour, and character.

At its core, Peachy is about giving people permission to pause. The brand identity brings that to life with bold, approachable typography, sun-soaked colour palettes, and language that feels like a friendly nudge to unwind. Every guest touchpoint—from welcome cards to bookmarks and printed guides—is designed to elevate the experience, encouraging guests to settle in, explore a little, and ease into a slower pace.

Peachy makes it easy to check in—and even easier to check out. Of your schedule, your routine, and your day-to-day worries. A simple, joyful reminder to stay Peachy.