The Australian property market has long favoured the few. High prices, outdated systems, and layers of complexity have made investing feel out of reach for everyday Australians. Bryx was created to change that—offering a smarter, more accessible way for people to invest directly in real residential developments. No banks, no bloated processes—just clear, collective investment in property with real returns.
Onetoo was engaged from the ground up to bring the Bryx brand to life. We developed the brand strategy, tone of voice, visual identity, and website experience. From day one, the goal was to break away from traditional finance and create a brand that felt fresh, confident, and truly accessible.
We positioned Bryx around a bold idea: Invest Boldly. Build Boldly. Build with Bryx. It’s more than a platform—it’s a movement. Built for those who are ready to take control of their financial future and be part of something bigger.
The name draws from the language of construction, while the identity system uses bold typography, a confident colour palette and structured layouts to express momentum and clarity. The tone of voice is straight-talking and jargon-free—designed to speak to people, not financial institutions.
The result is a brand that challenges convention while inspiring trust. Bryx opens the door to a new kind of property investment—one that more Aussies can step into, build wealth, and shape the future of the Australian property market, together.
CREDIT
- Agency/Creative: Onetoo
- Article Title: Designing an Australian Property Investment Revolution by Onetoo
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Oceania
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Brand Tone of Voice, Branding, Copywriting, Design, Identity System, Logo Design, Poster Design, User Experience, Web Design
- Industry: Construction
- Keywords: Development, Investment, Crypto, Blockchain, Real Estate, Property
-
Credits:
Creative Director: Marcel McCarthy
Brand Lead / Designer: Adam Fitness
