Helping an innovative American company frame the real problem with healthcare insurance.
The Public Interest Company faced a significant challenge: effectively communicating their unique approach, which combines advanced technology—AI-powered decision-making, proprietary machine learning, and predictive data science—with industry-leading expertise to recover funds for healthcare organisations. They needed a brand identity that encapsulated their precision, technological prowess, and relentless pursuit of fairness in the healthcare system. To meet The Public Interest Company’s brief, we developed a clean yet strong brand identity that resonated with their audience. The logo design centred on “framing the problem,” using negative space to create an elegant and invisible frame and to reflects their precision and innovative approach.

This modern, minimal identity captures their mission of uncovering hidden solutions while exuding professionalism and trust. We also crafted a series of dynamic patterns inspired by the logo’s elements, adding a sense of movement and action that reflects the brand’s proactive nature. Finally, an underlined feature was incorporated throughout the visual identity, bringing a subtle touch of humanity and approachability to the brand.

To complement The Public Interest Company’s brand identity, we developed a professional colour palette that feels both authoritative and assuring. A harmonious series of blues and greys forms the foundation, exuding trust and reliability. To create a point of emphasis and energy, we introduced a burnt orange accent, highlighting key elements with precision and warmth.