IIRW was created to help Indian professionals and freelancers build real long-term careers in the global remote work space. It was never meant to feel like another online course or coaching community. The goal was to create a serious institution. Something people could look at and instantly take seriously. Something that made people feel like they were stepping into something bigger than just another digital product.

The founders came in with clarity. The idea was to build a brand that felt powerful prestigious and grounded in Indian identity while still being globally relevant. That balance became the foundation of every design choice I made.

We explored different metaphors and landed on the tiger as the core identity symbol. It made sense. Confident. Focused. Indian at its core. The kind of presence that speaks without shouting. That emblem became the anchor for the whole identity system.

From there I crafted a full visual language using a serif-sans type combination to reflect the academic vibe and paired it with a bold structured layout system. The color palette used deep maroon black and white to keep it clean serious and timeless.

The identity extended across all brand touchpoints. From presentation decks to course visuals to community platforms like Skool and YouTube. I also designed brand patterns and visual storytelling elements that tied it all together without feeling overdone.

The result was a brand that looks and feels like an institution. Clear focused and built to last.