Overview

Wakoopa is a leader in passive metering technology, providing businesses with in-depth behavioral data insights by tracking digital journeys across devices. This project focused on revamping the brand identity, redesigning the website, and developing an enhanced client platform to ensure a seamless, intuitive, and future-proof digital experience.

The Challenge

Wakoopa’s previous brand identity and digital presence no longer reflected its position as an innovator in behavioral data analytics. The client platform needed a modern, user-friendly interface that aligned with the company’s growing capabilities and customer expectations. The goal was to create a cohesive digital ecosystem that reinforced trust, clarity, and efficiency.

Brand Identity & Web Design

Designed a new logo, typography, and visual system that reflected innovation and reliability.
Created a clean, modular UI design for the website, enhancing accessibility and engagement.
Implemented cohesive storytelling to position Wakoopa as an industry authority.

Client Platform Redesign

Restructured the information architecture to streamline navigation.
Enhanced data visualization tools to make insights clearer and more actionable.
Focused on scalability and responsiveness to optimize the experience across devices.

Outcome

Modernized Brand Identity
A refined visual system that reinforces trust and credibility.
Enhanced User Experience
A seamless and engaging website and client platform.
Reinforced Wakoopa’s role as a leader in passive metering technology.

Reflections

This project demonstrated the power of integrating branding, UX/UI, and data-driven insights to create a cohesive, high-performing digital ecosystem. By aligning user needs with business goals, Wakoopa now has a brand and platform built for the future.