The work for Goodlorning focused on creating a playful visual identity that reflects the brand’s handmade, nature-inspired products. The goal was to develop a visual system that feels organic, approachable, and grounded in earthy textures and tones, while maintaining a distinct and recognizable presence across all touchpoints. A custom logo is designed, that balances handcrafted imperfection with a clean, minimal structure. The logo’s organic curves and slightly irregular forms reflect the shop’s focus on unique, handmade objects. It is versatile across digital and physical applications, maintaining clarity while preserving the brand’s personal, human touch.Each product is represented by custom-drawn characters inspired by the shop’s crafted objects. The illustrations highlight the handmade characters—visualised through thin outlines and black contrast. The characters are designed to feel distinct but connected, reinforcing the brand’s narrative of collectibility and care.

Bold, modern typography provides strong contrast, ensuring clear communication across packaging, online presence, and product labeling.
The overall design approach focuses on consistency and authenticity. Every element—from the logo to packaging—was created to support the brand’s identity as a handcrafted, earth-conscious shop. The work emphasizes the balance between functionality and storytelling, allowing the products to take center stage while maintaining a recognizable and adaptable brand system.
The color system is rooted in earth-inspired tones—muted greens, warm browns, and soft neutrals. This palette reflects the natural materials used in the products and creates a consistent, calming visual identity across all platforms. Each category of products is subtly distinguished by slight variations in tone while maintaining a cohesive look.
The Goodlorning brand is not yet launched—but stay tuned for updates and new releases.