Idea
Manhole Covers — This is an urban design project for souvenir products inspired by the streets of Minsk. It features a collection of coasters designed to resemble manhole covers.
This original souvenir line captures the city’s character and atmosphere, reflecting its unique spirit and cultural heritage.
Description
When we walk along ouяr favorite streets, we see how every element plays its role in the overall harmony of the city.
Manhole covers are like “DNA.” They encode a cultural code that is passed down from generation to generation. They have their own character, beauty, and a recognizable local pattern.
We can enjoy our walks without noticing these small details, which subtly guide us on tours, share their stories, and preserve their history. They create pleasant moments and lasting impressions.
It is precisely these details that shape our perception of the city and its unique atmosphere, one that makes us want to return again and again.
Mission — to develop souvenir products that capture the spirit of the city. The goal is to create a unique souvenir line that reflects the character, atmosphere, and cultural identity of the city. The main objective is to establish a recognizable brand that resonates with both locals and tourists. The products should be aesthetically appealing and functional, emphasizing key symbols and distinctive features of the city.
Packaging Design
The packaging of the souvenir product should be eye-catching so that it doesn’t get lost on the shelf.
The product itself is vibrant and already draws attention.
That’s why I used a small label to open up the product as much as possible and showcase its beauty. To develop and reinforce the urban concept, the idea came to use a traffic safety tape, typically used in roadwork, as part of the packaging. It will serve as an excellent trigger and stand out on the shelf.









CREDIT
- Agency/Creative: Lesha Limonov Design <<
- Article Title: Lesha Limonov Transforms Minsk’s Urban Identity into a Striking Souvenir Collection
- Organisation/Entity: In-House
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Belarus
- Agency/Creative City: Lesha Limonov Design << / Minsk
- Market Region: Europe
- Project Deliverables: Branding, Design, Graphic Design, Product Design
- Industry: Retail
- Keywords: urban, design, manhole covers, city, souvenirs
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Credits:
Designer: Lesha Limonov