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Andrea Flemma Elevates Connee Home with a Future-Ready Smart Living Identity

Andrea Flemma Elevates Connee Home with a Future-Ready Smart Living Identity

Connee Home (formerly Connee) was created with the vision of setting a new standard in smart home solutions, redefining how users interact with and experience home automation. Unlike traditional offerings that focus solely on selling individual products, Connee Home takes a more holistic and service-oriented approach by centering its business model around a subscription-based system. This innovative structure eliminates the complexity of selecting and maintaining multiple devices, ensuring a seamless and stress-free experience for users.

The process begins with a personalized in-home or office visit, during which a dedicated agent carefully assesses the space’s size, layout, and specific needs. Based on this evaluation, the agent determines the optimal number and type of smart devices required—ranging from smart bulbs and flood sensors to door sensors and other essential accessories. The subscription fee not only covers these devices but also includes an integrated hub that ensures all components work together effortlessly. This all-in-one approach guarantees users a streamlined, worry-free solution that adapts to their evolving needs over time.

At the heart of Connee Home’s branding lies a strong commitment to both simplicity and cutting-edge technology. The visual identity is carefully crafted to reflect this philosophy, combining reassuring yet “electric” colors with a highly technical typeface. In contrast, the layout incorporates soft, approachable shapes that introduce warmth and accessibility, striking the perfect balance between advanced innovation and intuitive, user-friendly design. This thoughtful interplay of elements reinforces Connee Home’s mission: to make smart living effortless, elegant, and accessible to everyone.

CREDIT

  • Agency/Creative: Andrea Flemma
  • Article Title: Andrea Flemma Elevates Connee Home with a Future-Ready Smart Living Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Italy
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Design, Icon Design, Logo Design, Packaging Guidelines
  • Industry: Retail
  • Keywords: smart home domotics matter homekit green rounded

  • Credits:
    Creative Direction & Design: Andrea Flemma
    Agency: Traipler.com

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