With 65 years of history, Toto Braz Têxtil has been a key player in fabric retail in Sorocaba, Brazil, supplying high-quality textiles for artisans, seamstresses, and creators. More than just a store, it has become a symbol of trust, excellence, and tradition, passed down through generations. As the company undergoes a leadership transition, its visual identity has been reimagined to reflect this evolution—honoring its rich heritage while embracing a modern and dynamic future.

The new brand identity was carefully designed to encapsulate the essence of Toto Braz Têxtil. The logo is built on meaningful elements: the letter “T” symbolizes precision and movement, reflecting the meticulous art of fabric cutting, while the interlocking “O” letters resemble woven threads, representing the strong bonds the company has cultivated with its customers and the community. Additionally, the anchor-inspired structure and diamond-shaped details convey a sense of stability, direction, and aspiration, reinforcing the company’s enduring legacy and commitment to excellence.

To further enhance the brand’s presence, a custom typography was developed, providing exclusivity and personality. The supporting typefaces, Austin Cyr and Barlow, were carefully selected to balance sophistication with accessibility, ensuring clear and elegant communication across all touchpoints. The color palette blends warm and refined tones, representing both the company’s deep-rooted history and its forward-thinking vision. These elements work harmoniously to create a visual identity that is both timeless and contemporary.

This transformation marks a significant milestone for Toto Braz Têxtil. As it steps into a new era, the brand remains committed to its founding principles—offering exceptional fabrics, fostering creativity, and maintaining strong relationships with those who bring designs to life. The renewed identity is more than a change in aesthetics; it is a statement of continuity, evolution, and the promise of quality that has defined the company for over six decades.