Gam(g) is an audiovisual production company specializing in creating authentic visual narratives for the world of sports, events, and music videos. With a creative and bold approach, Gam(g) is dedicated to making each production unique, capturing the essence of each story, and transforming moments into a true experience.

One of the brand’s pillars is the collaborative creative process, where each production starts from sketches and ideas that evolve together. For Gam(g), movement and well-told stories are what bring life and energy to every project.

The name Gam(g) is derived from the founder’s name, Gustavo Andrade. “Gam(g)” evokes the idea of a team, a community – a group. The choice of parentheses around the “G” was a strategic decision aimed at highlighting, grouping, and providing flexibility to the brand, allowing it to adapt, grow, and incorporate new products in the future.

The logo was developed to evoke movement, as something that is under construction. The letter “M” was inspired by film rolls, while the hand-drawn “G” refers to a sketch, emphasizing the idea of continuous development. The parentheses were used to add focus and symbolize the act of recording.

The visual construction of the brand was based on the keywords defined at the beginning of the project: Bold, Adventurous, Creative, Technical, and Radical. The color palette, typography, and visual elements were carefully chosen to reflect and strengthen these concepts, translating the essence of the brand.