Boerenwijs Makelaars, a specialized division that redefines real estate brokerage standards for the Dutch agricultural sector. With a mission to transform rural property transactions through an authentically direct approach, Boerenwijs is committed to offering unrivaled market understanding, professional reliability and connection with its clients.
We meticulously developed every element, from the rural roof symbol to the blue palette and dual typography – to evoke the perfect balance between corporate professionalism and accessibility. The result is a brand that communicates not just real estate services, but a “nuchtere” (pragmatic) philosophy that resonates deeply with farmers and landowners who value practical wisdom and a down-to-earth perspective.
Dominated by deep shades of navy blue, the palette conveys reliability and professional expertise. The contrast between the main blue and the secondary cream creates a visual identity that resonates directly with the target market – farmers and large landowners who value tradition and security. More than an aesthetic element, this chromatic choice reinforces the brand’s solidity and its connection with the rural sector.
The visual identity system combines the humanity of the Matimo font with the precision of Allotrope, reflecting the brand’s central duality: technical knowledge of the real estate market combined with a deep understanding of agricultural reality. This carefully balanced combination permeates all applications, from letterhead to website, from external signage to promotional materials.
The brand manifests consistently across all touchpoints, always reinforcing the message of a partnership that understands both the commercial and emotional value of rural properties. The website, billboard, and printed materials feature authentic images of the Dutch countryside, creating an immediate visual connection with the target audience.
To strengthen this identity, the slogan “Een nuchtere kijk op vastgoed” visually positions Boerenwijs as a benchmark in the Dutch rural real estate market – a brand that balances industry authority with a genuine, approachable approach.