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Lunelise Bistro & Bar: The Art of Taste Brand Identity by Pham Vy

Lunelise Bistro & Bar: The Art of Taste Brand Identity by Pham Vy

Lunelise is the perfect harmony of Lune (moon) and Élise, inspired by Beethoven’s timeless masterpiece Für Elise. If the moon symbolizes gentleness, romance, and those quiet, unforgettable moments, then Élise evokes grace, enchantment, and melodies that linger in the soul.

At Lunelise Bistro & Bar, we believe that gastronomy is like music—not just to be savored but to be felt. Every dish is a note, every cocktail a melody, and the entire space a symphony of emotions. Step into Lunelise, and you’ll be immersed in soft lighting, soothing melodies, and the gentle murmur of conversations over glasses of exquisite wine. This is more than just a place to dine—it is an experience for the senses, where you can listen, feel, and indulge in every moment.

The Lunelise Bistro & Bar logo embodies elegance and sophistication, perfectly capturing the artistic spirit and immersive experience the brand aspires to create. The centerpiece of the design is the stylized double “L”, featuring fluid, graceful strokes that resemble musical notes gliding across a staff—an elegant reference to “Für Elise” and the brand’s artistic inspiration. The intertwining curves not only evoke a sense of gentle movement but also add a touch of charm and mystery, like a performance waiting to unfold.
Encased within an oval shape, the design subtly alludes to the moon—a symbol of serenity and romance. Paired with refined typography, the logo exudes both sophistication and warmth, reflecting the essence of a space where gastronomy, music, and emotions harmoniously intertwine.

Lunelise draws inspiration from the enigmatic allure of the stage—where magic awaits behind the curtain. Like the moment before the lights come on, when every sense is heightened with anticipation, Lunelise offers a space where the experience goes beyond taste. It is a journey of discovery, subtle surprises, and the elevation of emotions.
Every detail in the space evokes the essence of a performance: warm lighting reminiscent of stage spotlights, intimate corners akin to backstage wings awaiting their moment to shine, and an atmosphere carefully curated to turn each moment into a lasting memory.

CREDIT

  • Agency/Creative: Pham Vy
  • Article Title: Lunelise Bistro & Bar: The Art of Taste Brand Identity by Pham Vy
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Identity, Editorial Design, Logo Design
  • Industry: Food/Beverage
  • Keywords: Restaurant, Bistro, Bar, Brand Identity

  • Credits:
    Brand Designer: Pham Vy

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