Founded by Meltem Yavas, a Turkish native residing in Southern California, Sage & Tassel was born from a deep appreciation for heritage, craftsmanship, and meaningful design. Rooted in the principles of impact, tradition, and passion, the brand is dedicated to creating handcrafted resort wear and handwoven textiles that seamlessly blend artisanal techniques with modern elegance. More than just a fashion brand, Sage & Tassel is a tribute to timeless style, sustainability, and the enduring beauty of traditional Turkish weaving.

At its core, Sage & Tassel embraces a philosophy that values both the artistry of the past and the possibilities of the future. Every piece is thoughtfully designed to honor the rich weaving traditions of Turkey while meeting the contemporary needs of today’s conscious consumers. By combining natural fibers, ethical production practices, and refined aesthetics, the brand offers a collection that is both luxurious and rooted in authenticity. Each creation carries a story—one woven with skill, heritage, and a commitment to sustainability.

As part of the brand’s evolution, our rebranding process focused on refining and modernizing the Sage & Tassel identity while preserving its essence. To redefine the visual language, we sought inspiration from nature, specifically the sea daffodil—a rare and resilient flower native to the Mediterranean and Black Sea regions. This delicate bloom thrives in sandy coastal landscapes, embodying both strength and grace. Its pure white petals, effortlessly elegant and naturally enduring, became the perfect emblem for the brand.

With the sea daffodil as the guiding symbol, we meticulously reimagined the Sage & Tassel logo, infusing it with the same sense of refinement and delicacy that the flower represents. The new design reflects a balance between organic softness and structured sophistication, mirroring the way the brand’s textiles harmonize traditional craftsmanship with contemporary aesthetics. The typography was carefully refined to evoke a sense of timeless elegance, ensuring that the brand’s identity remains both distinct and memorable.

Continuing with our nature-inspired approach, we developed a color palette that captures the essence of the Mediterranean. Drawing from earthy landscapes and tranquil seascapes, we curated a selection of hues that embody warmth, serenity, and understated luxury. Deep sea blues, soft sandy neutrals, and muted terracotta tones complement the brand’s signature white, reinforcing an aesthetic that feels both effortless and refined. This carefully considered palette not only enhances the brand’s visual identity but also aligns with its commitment to sustainability and natural materials.

Through this rebrand, Sage & Tassel steps into a new chapter with a refined yet authentic presence—one that respects its origins while embracing modernity. The result is a brand that continues to celebrate craftsmanship, ethical luxury, and the quiet sophistication of Mediterranean-inspired living. By staying true to its roots while evolving with intention, Sage & Tassel reaffirms its place as a symbol of timeless beauty and conscious design.