Scott Miller is more than just a salon, spa, and store—it is an immersive beauty and wellness experience dedicated to elevating self-care to an art form. As one of New York’s premier destinations for luxury hair, skincare, and beauty services, Scott Miller is built on a foundation of respect, care, and appreciation, creating an environment where both clients and staff feel valued and inspired.

The journey began in 1985, when Scott Miller first opened its doors as a small salon in Fairport, NY. Over the years, the business grew in both reputation and size, evolving into a full-scale beauty destination. Today, the brand is housed in a stunning 15,000-square-foot space in Pittsford, NY, located at 3340 Monroe Avenue. This flagship location seamlessly integrates a salon, a spa, and a retail store, offering a comprehensive approach to beauty and self-care. Beyond the physical space, Scott Miller also curates a world-class selection of high-quality beauty and wellness products sourced from around the globe. These expertly chosen products are available to customers both in-store and online, ensuring access to the best in beauty no matter where they are.

As part of the brand’s evolution, we undertook a meticulous rebranding effort, balancing the legacy of Scott Miller with a refreshed, contemporary aesthetic. A key component of this process was preserving the brand’s iconic logo while introducing a new visual system that enhances clarity, cohesion, and usability. We refined the typography, optimizing it for both print and digital applications, and restructured the grid system to improve navigation and readability, particularly on the web.

Collaborating closely with the Scott Miller team, we also developed a new color palette that embodies both energy and sophistication. This carefully curated selection of hues allows the brand to exude a refined yet inviting presence, maintaining a balance between modern vibrancy and timeless elegance. To further elevate the brand identity, we designed a bespoke monogram emblem—an adaptable mark that seamlessly integrates into various brand materials. This monogram not only enhances brand recognition but also provides a versatile design solution for use in smaller spaces, from packaging to digital applications.

In addition to the brand refresh, we designed and developed a new website, ensuring that Scott Miller’s modernized aesthetic translates seamlessly into the digital realm. The website was crafted with user experience at its core, offering an intuitive, stylish, and functional interface that allows visitors to explore the brand’s services, book appointments, and shop for products with ease. Through careful design and thoughtful execution, the online platform embodies the refined, high-end experience that Scott Miller represents.

This rebranding initiative was not just about aesthetics; it was about reinforcing the essence of Scott Miller—an institution that has continuously evolved while remaining committed to excellence in beauty, wellness, and customer experience. With a refreshed identity, enhanced digital presence, and a thoughtfully refined design system, Scott Miller continues to set the standard for luxury beauty services, offering an elevated experience that resonates with both long-time clients and new customers alike.