C6 Bank, a full-service digital bank that offers a range of banking services to individuals as well as small and midsize businesses, has just launched a new advertising campaign that features the C6 Carbon credit card and its 13 colors, available for customers and to be chosen in the app. The pieces created by Tech & Soul highlight the card’s colors and the special moments it can provide. The blue version of the C6 Carbon, for instance, comes to life and is transformed into the scene of a diving in the pool. The wine-colored card gives way to the orange sky of a hot air balloon ride in Cappadocia, while the terracotta card is transformed into a tennis match on a clay court.

From today, the pieces will be coloring digital panels, street clocks, street temperature clocks, and bus stops in the main Brazilian cities like São Paulo, Rio de Janeiro, Recife, and Salvador, as well as spaces in shopping malls and airports. During Carnival, the campaign will make reference to elements of the festivities that match the iridescent variation of the C6 Carbon colors. Named “Filters of Life,” the campaign will also be aired on pay TV.

“The C6 Carbon is one of the best and most complete cards in its market category and provides customers with unique experiences. The campaign was able to blend this idea with the card’s color palette, with simplicity and sophistication,” says Alexandra Pain, C6 Bank CMO.

“In this campaign, C6 Bank usual elegance meets iconographic elements in a simple, but extremely unique communication”, says Flavio Waiteman, Tech & Soul CCO.

In addition to the C6 Carbon, the C6 Global Account card will also star pieces with the same references, which will be aired in digital media and OOH, mainly at the airports in the cities mentioned above.

C6 Carbon
C6 Carbon card offers benefits such as reward program and up to 3.5 points per dollar spent on credit. Points do not expire and can be exchanged for cashback, products, airline tickets or used to pay the credit card bill. All C6 Carbon customers have unlimited access to the Mastercard Black VIP Lounge at Guarulhos Airport and four free annual accesses to DragonPass Program, WPremium and Espaço C6 Bank VIP Lounges, located at Guarulhos Airport Terminal 3. These accesses can be used by the cardholder or by the cardholder authorized users.

For those who reach a monthly average of R$20,000 in credit card spending, over a three-month period, are entitled to the VIP lounges unlimited accesses in the coming month.