Martin Fek – TA3FRUTTI
“Label design for cooperation beer of three breweries (BERHET, Browar Dukla, Browar Lasowiak). Visual language is based on triangle geometry, as a reference to three breweries. Colors reflect national symbols, color overlay symbolizes international co-operation. Explanation of geometric symbols: High Tatras (mountains on the Slovak-Polish borders); the red sky symbolizes the end of the summer; fruits: honeyberry, serviceberry, dogwood; 3 breweries, 3 fruits.”
CREDIT
- Agency/Creative: Martin Fek
- Article Title: Brand Creation and Packaging Design for Cooperation Beer of Three Breweries
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Slovakia
- Market Region: Europe
- Format: Bottle
- Substrate: Glass, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
