The Cuba Branding team and one of the leading manufacturer of non-alcoholic beverages in Russia, Rosinka Company, presents the novelty of 2025 — the Party Time line of lemonades, designed specifically for connoisseurs of bright flavors and unforgettable moments! Party Time soft drinks will be the perfect accent at any event — whether it’s a friendly party, a family picnic or just a moment when you want to add bright colors to everyday life. The line is represented by four unique flavors: Asia Jelly K-Pop, Summer Mojito, Dr Cherry and DJ Marshmallow.
As part of the project, our team created a packaging form, developed a brand identity and label design concept, and adapted it to 4 SKUs.
CREDIT
- Agency/Creative: CUBA Branding
- Article Title: Party Time: Creating a New Lemonade Brand by Cuba Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Lipetsk
- Market Region: Asia, Europe
- Project Deliverables: 3D Modelling
- Format: Bottle
- Industry: Food/Beverage
- Keywords: lemonade, packaging, branding, party time, cubabranding, cubadesign
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Credits:
Creative Director: Evgeny Dyakonov
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
