New identity and web design for Premier Picture, a Lisbon based movie production house specializing in food videography and photography. The challenge was to design a new and fresh concept that would replace the original identity the we designed back in 2016.

Client
For over 10 years, Premier Picture has been synonymous with excellence in food production content for international companies. With a wide variety of clients, the Portuguese production house has worked with brands from diverse markets such as kitchen appliances and robots, as well as with established chefs and local gastronomy brands.

Assignment
The company asked for a new brand identity and website, with a more contemporary design aesthetic and a stronger visual impact. Having designed the original brand idenitity, the assignment was to come up with a new concept while keeping the essential elements that made premier picture what it is.

Solution & Process
The new identity consists on a brand with a variety of uses: from the text only option version, giving enpahys to the distinctive font, to the complete logomark, the strong and impactful union of a modern font with bold colors, and a redesigned lion mark assure premier picture excelence on movie production is extended to its identity and relationship with their clients. Premier Picture portfolio website follows the concept providing a digital platform designed to display videos in the most optimised way. With a black background and a fixed header and footer, making the content area more rectangular, we brought cinematic visual references to the project making it similiar to a cinema screen ratio.