Project Overview

Miyakko is a green iced tea brand that blends the elegance of Japanese tea culture with a modern, Western-inspired twist. The brand is rooted in the philosophy of balance—combining traditional brewing techniques with innovative flavor pairings to create a refreshing, umami-rich experience.

Miyakko stands out through its carefully curated selection of flavors, each thoughtfully paired with an animal character that embodies the essence of the tea. The brand bridges the gap between old and new, embracing both authenticity and contemporary aesthetics to create a product that resonates with tea lovers worldwide.

Brand Concept & Inspiration

The name Miyakko is inspired by Japanese heritage, reflecting the sophistication and refinement of traditional tea culture while maintaining a sense of approachability. The brand concept revolves around four key pillars:

Authenticity – Honoring Japanese tea-making traditions.

Creativity – Introducing unique and unexpected flavor profiles.

Storytelling – Using characters to add personality and engagement.

Aesthetic Appeal – A refined yet playful visual identity that attracts a modern audience.

Drawing inspiration from both Japanese folklore and contemporary design, Miyakko incorporates hand-drawn elements, soft color palettes, and a minimalist approach to packaging that feels premium yet inviting. The use of animal characters adds warmth and relatability to the brand while providing a narrative that consumers can connect with.

Flavor Pairings & Animal Characters

Each flavor of Miyakko is represented by a unique animal character, carefully chosen to reflect the qualities of the tea:

Fox – Matcha Honey

The fox symbolizes intelligence, adaptability, and charm, perfectly embodying the bold yet smooth fusion of matcha and honey. The earthy bitterness of matcha is balanced by the natural sweetness of honey, creating a harmonious blend.

Rabbit – Jasmine Green Tea

The rabbit represents gentleness, purity, and elegance, making it the ideal symbol for jasmine green tea. The floral notes of jasmine add a delicate touch to the light, refreshing green tea base.

Raccoon – Kombu & Green Apple

The raccoon is playful, curious, and full of energy, just like this unique blend. The umami depth of kombu (kelp) contrasts beautifully with the crisp tartness of green apple, offering a distinctive flavor experience.

Bear – Gyokuro & Black Sesame

The bear, strong and grounded, reflects the deep, complex flavors of gyokuro and black sesame. The smooth, umami-packed gyokuro tea pairs perfectly with the nutty richness of black sesame, creating a bold and memorable taste.

Visual Identity & Branding

The visual identity of Miyakko is designed to strike a balance between tradition and modernity. The branding elements include:

Typography: A mix of elegant serif fonts and clean, minimalist sans-serif typefaces to reflect both heritage and contemporary style.

Color Palette: Soft, muted tones inspired by natural elements like tea leaves, wood, and stone, with subtle pops of color to represent each flavor.

Illustrations: Hand-drawn animal characters and delicate botanical elements that add personality and charm.

Packaging Design: Minimalist yet eye-catching, with a focus on texture and sustainable materials to enhance the premium feel of the brand.

Packaging Design

Packaging plays a crucial role in Miyakko’s branding, ensuring that the product stands out on shelves while maintaining a refined, artistic appeal. Key aspects of the packaging include:

Sustainability: Using eco-friendly materials such as recyclable glass bottles and biodegradable labels.

Tactile Experience: Soft-touch matte finishes, embossed details, and subtle metallic accents to create a sensory experience.

Illustrative Elements: The animal characters are featured on the front of each package, with subtle patterns inspired by Japanese art and nature.

Storytelling: Each package includes a short narrative about the flavor and its corresponding animal, deepening the consumer connection to the brand.

Target Audience

Miyakko is designed for tea enthusiasts, health-conscious individuals, and those who appreciate artisanal, thoughtfully crafted beverages. The brand appeals to:

Young professionals who seek premium, on-the-go beverage options.

Tea lovers looking for high-quality green tea with a unique twist.

Eco-conscious consumers who prioritize sustainable packaging and ethical sourcing.

Design-savvy individuals who appreciate aesthetically pleasing branding and storytelling.

Marketing & Brand Positioning

To establish Miyakko as a premium yet approachable brand, the marketing strategy focuses on:

Social Media & Content Marketing

Engaging visuals showcasing the animal characters, behind-the-scenes tea-making processes, and lifestyle imagery.

Story-driven posts that highlight the heritage of each tea variety and its flavor notes.

Influencer collaborations with tea connoisseurs, designers, and eco-conscious creators.

Retail & E-Commerce Presence

Available through select premium supermarkets, artisanal tea shops, and an immersive e-commerce platform.

Subscription options for customers to explore different flavors over time.

Pop-Up Events & Tasting Experiences

Hosting tea-tasting events in boutique cafés and cultural spaces to introduce consumers to Miyakko.

Interactive brand activations where guests can learn about Japanese tea culture and participate in hands-on experiences.

Sustainability & Ethical Sourcing Campaigns

Transparency in ingredient sourcing, ensuring high-quality, ethically produced tea.

Partnerships with sustainable farms and initiatives to promote responsible agriculture.

Brand Voice & Messaging

Miyakko speaks in a tone that is:

Warm & Inviting: Creating a sense of community and connection through storytelling.

Knowledgeable Yet Approachable: Educating consumers about tea culture without being overly technical.

Refined & Playful: Balancing sophistication with a lighthearted charm, much like its animal characters.

Future Expansion & Growth

While Miyakko begins as a bottled green iced tea brand, future expansions could include:

Limited-Edition Seasonal Flavors: Rotating special flavors that align with seasonal ingredients.

Loose Leaf Tea Collections: Offering premium loose-leaf teas for at-home brewing.

Merchandise & Collaborations: Launching tea accessories, artisanal teaware, and artist collaborations.

Café Concept: A flagship store that serves Miyakko teas alongside curated Japanese-inspired treats in an immersive space.

Conclusion

Miyakko is more than just a green iced tea brand; it’s a storytelling experience that brings together tradition, innovation, and design. By weaving together rich cultural heritage with modern aesthetics, Miyakko creates a product that is both deeply meaningful and delightfully refreshing. Whether through its unique flavor pairings, carefully crafted branding, or commitment to sustainability, Miyakko invites tea lovers to explore the beauty of green tea in a new and exciting way.