Project Description: Innovative 7-hydroxy products designed to elevate mood, blending urban sophistication with a vibrant, joyful visual appeal.
In 2024, Hijoy introduced premium 7-hydroxy products that enhance mood, tranquility, and euphoria through natural solutions. The packaging design reflects a striking contrast between urban sophistication and joyful vibrancy, creating a unique visual language that resonates with modern consumers. The clean typography and bold color combinations harmonize to deliver a sleek yet approachable aesthetic, embodying the product’s uplifting purpose.
This design approach bridges the gap between contemporary urban culture and the refreshing, energizing essence of Hijoy’s offerings. Inspired by modern wellness trends and the need for accessible joy, the visuals evoke positivity while maintaining a refined, premium feel. Every design element was thoughtfully crafted to connect with a diverse audience, ensuring the packaging is functional and an integral part of the customer’s experience.
Hijoy’s commitment to sustainability is evident in its use of recycled materials and biodegradable components, aligning the brand’s environmental values with its wellness mission. The unboxing experience itself becomes a mindful ritual, with layers of discovery built into the packaging architecture.
Hijoy’s packaging tells a compelling story of balance: sophistication meets energy, reliability meets innovation, and the urban landscape meets moments of euphoria. By combining these elements, the design delivers a powerful representation of the product’s mission, setting it apart in the wellness market and ensuring it stands out on shelves and in consumers’ hands.
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CREDIT
- Agency/Creative: Nuex Creative
- Article Title: Nuex Creative Designs Packaging for Highjoy’s Latest Product Launch
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: NUEX Creative
- Market Region: North America
- Project Deliverables: Art Direction, Brand Identity, Branding, Packaging Design, Product Naming
- Format: Can
- Industry: Food/Beverage
- Keywords: Packaging Design, Branding, Consumer Packaged Goods, CBD,
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Credits:
Creative Director: Sanders Sanders
Art Director: Ismail Taibouta
Designer: Rem Saakyan