A concept of a brand identity for a local bar hosted by a cheerful Sicilian family.
The mission of the project is to create a joyful dining experience that celebrates the rich heritage and vibrant flavors of Sicily. The wine bar serves as a community gathering place, where everyone can savor the essence of Italian culture, forge connections, and leave with cherished memories.

This visual identity aims to capture the essence of Italian culture while promoting a welcoming atmosphere. The branding extends across various assets from essential bar printing such as menu or “reserved” table to posters and stickers which are designed to promote the bar within the community. The branding includes a lively color palette, playful typography, and illustrations that embody the warmth and hospitality of Sicilian traditions. The typography is a blend of open and friendly font and handwritten text. This method is used to emphasise craftiness and artisant vibe of the whole branding and to highlight personal approach behind its assets.

The brand identity is based on the use of neural networks while designing. Midjourney neural network was used to generate the interiors of the bar. The light, wood and bottles in the interior are generated to highlight the warmth and coziness yet sophistication of the atmosphere. Intricate and crafty illustrations are generated in Recraft by using a model based on the author’s style of acrylic hand drawings. The overall style is deliberately handmade and “imperfect”, while remaining thoughtful and respectable.