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Estudio Argo Brings the Spirit of the Sea to Life with a Sophisticated Brand Identity for Royal Charlotte Liqueur

Estudio Argo Brings the Spirit of the Sea to Life with a Sophisticated Brand Identity for Royal Charlotte Liqueur

Royal Charlotte liqueur takes its name from one of the most important reefs in the world, located in Brazil. In this place, along with a vast marine fauna, the Marlin fish lives.

It is characterized by being one of the fastest and most incredible in the world and is considered a hidden treasure, just like this exotic cocoa honey liqueur.

The marlin is highly valued in sport fishing due to its size, strength and endurance. Some species can exceed 4 meters in length and weigh more than 600 kg. However, overfishing and incidental capture in commercial fishing nets have raised concerns about the conservation of some populations.

In popular culture, the marlin is famous thanks to Ernest Hemingway’s novel The Old Man and the Sea, where a fisherman wages an intense battle against one of these marine giants, symbolizing perseverance and the fight against nature.

Inspired by the sea and the tireless search for the extraordinary, this liqueur pays tribute to sailors, fishermen and adventurers who brave the waters in search of the unattainable.

This liqueur is designed for those who seek authentic experiences, for those who are not afraid to enter the unknown and who enjoy the reward of a well-earned moment. It can be enjoyed neat, on the rocks or in cocktails that evoke the essence of the sea and adventure.

More than a drink, this liqueur is a tribute to courage, patience and the pleasure of conquering the impossible. Are you ready to set sail?

CREDIT

  • Agency/Creative: Estudio Argo
  • Article Title: Estudio Argo Brings the Spirit of the Sea to Life with a Sophisticated Brand Identity for Royal Charlotte Liqueur
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Argentina
  • Agency/Creative City: Mendoza
  • Market Region: South America
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: royal charlotte, licor, liquor

  • Credits:
    Ismael Figini: Ismael Figini

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