Watermark’s latest whiskey packaging project is a celebration of both history and craftsmanship, deeply rooted in the rich heritage and stunning beauty of the Virginia Foothills. This design is more than just a tribute to the breathtaking landscape—it is also an homage to a local legend, James Waddel, famously known as the “blind preacher of Virginia.” His powerful sermons captivated audiences, leaving a lasting mark on American history. Even Patrick Henry and James Madison, two of the nation’s most influential figures, spoke of his incredible eloquence, underscoring his remarkable impact.

The packaging draws inspiration from Virginia’s historic landmark signs, a recognizable symbol of the state’s storied past. The label shape echoes these iconic signs, immediately connecting the whiskey to the history it honors. At the base and neck of the bottle, the Virginia Foothills logo provides a grounding element, reinforcing authenticity. A ribbon-like detail elegantly wraps around the bottle, drawing the eye and inviting closer inspection.

Currently, two distinctive releases are available. The rye small batch stands out with its bold, vibrant blue, offering a striking contrast against the warm copper tones of the whiskey. This hue extends from a cameo of the blind preacher himself to the band along the bottom, where additional details about the liquid are revealed. The single barrel expression elevates the design further with added bursts of copper and an extra stripe along the diagonal ribbon, emphasizing its premium nature and making it an exceptional choice for discerning whiskey enthusiasts.