Ballet in the Botanical Garden is a captivating cultural event where the elegance of ballet intertwines with the timeless beauty of nature, brought to life through a striking visual identity inspired by the artistry of vintage botanical illustrations. This design concept celebrates the delicate balance between the discipline of ballet and the organic, scientific beauty of the natural world.
At the heart of the identity are intricate illustrations of ballet dancers, reimagined as living herbariums, their graceful poses accentuated by flower buds that echo the meticulous detail found in old botanical books. These dancers, in their floral-adorned forms, represent the delicate yet structured movements of ballet, while simultaneously symbolizing the natural world’s cycles of growth and transformation.
The typography is classic and strict, mirroring the formal rules of ballet and reinforcing the precision and discipline inherent in the art form. Its sharp, refined lines provide a strong contrast to the organic flow of the botanical illustrations, creating a visual harmony that speaks to both the structure of the performance and the fluidity of nature.
This sophisticated visual identity extends across various media, from posters to digital platforms and event materials, creating a cohesive and immersive experience that transports the audience into a world where art, nature, and history converge.
Ballet in the Botanical Garden is more than just a performance; it is a poetic celebration of nature’s beauty through the lens of ballet, with a visual identity that perfectly captures the elegance, discipline, and natural grace of both art forms.
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CREDIT
- Agency/Creative: Daria Volina
- Article Title: Visual identity for the event “Ballet in the Botanical Garden” by Daria Volina
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Advertising, Art Direction, Brand Identity, Creative Direction, Exhibition Design
- Industry: Entertainment
- Keywords: Ballet, Event, Visual identity, Exhibition, Art direction
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Credits:
Curator: Leonid Slavin