Greens Got Grit!
Plant-based eating has evolved, and Peat is taking it to the next level by making it bold, accessible, and packed with flavor. With a mission to show that plant-based meat can be just as satisfying as the real thing, Peat is turning skeptics into believers one bite at a time.
For too long, plant-based options have felt like a compromise. Peat is here to change that. It is not just an alternative, it is a flavorful and exciting choice for everyone, whether you are a longtime plant-based eater or just looking to add more variety to your meals.
More Flavor, No Compromise
Peat is all about making plant-based eating fun and delicious. The brand has a fresh and clean aesthetic with a playful yet confident voice that speaks to both plant-based pros and newcomers. It is not about limiting options, it is about expanding them and making plant-based food feel just as exciting as anything else on the menu.
The brand identity needed to feel just as bold as the food. With vibrant colors, clean design, and playful elements, Peat brings a modern and energetic look that stands out. No overused green leaves or minimalist clichés, just a fresh identity that makes plant-based eating feel new and exciting.
A Bite Into the Future
Peat is not just another plant-based option. It is a movement that is making plant-based eating feel approachable, crave-worthy, and open to everyone. It is about breaking the stereotypes and showing that eating plant-based is not about giving something up, but about discovering something better.
CREDIT
- Agency/Creative: Brands By Chavi
- Article Title: Branding Peat: A Bold, Flavor-Forward Identity for Plant-Based Meat
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: India
- Agency/Creative City: Chennai
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Creative Direction, Logo Design, Packaging Design, Typography
- Industry: Food/Beverage
- Keywords: Plant-Based Meat, Food Packaging, Plant-Based, Vegan Food Branding, Vegan Brand, Vegan Packaging, Sustainable Brand Identity, Vegan Brand Identity, Food Brand Identity, Plant-Based Brand Identity
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Credits:
Brand Designer: Chavi Khatri
