I developed the branding for “Little adam coffee & bakery,” based on the concept of modern identity that breaks stereotypes and stands out from traditional coffee shops. The aim of the project was to create bold and memorable visual communication that would attract a youthful audience and reflect the energy of urban life. We sought to craft an aesthetic that resonated with trends yet maintained a timeless appeal to ensure the longevity of the brand’s identity.

To achieve this, I used an unusual color solution, combining bright and saturated colors with neutral tones to create a dynamic and contemporary visual style. This color palette helps the brand stand out and creates a unique space that invites visitors to experience new taste sensations and enjoy the atmosphere of the establishment. The design approach was to blend modernity with comfort, using elements that are both eye-catching and welcoming to all visitors.

A key element of the design was the character in sketch style, which serves as the face of the brand. This character, executed in a light and playful manner, adds personality and friendliness to the communication, making interactions with the brand more intimate and personalized. It is used in various marketing materials, from menus to packaging, and becomes a memorable symbol that strengthens the connection with customers. The character’s design not only enhances the visual appeal but also helps convey the brand’s story and values, establishing a strong emotional connection with the audience.

Additionally, the project included the development of interactive elements within the physical space of the bakery, such as mural installations and custom furniture that reflect the brand’s ethos. These elements are designed to enhance the customer experience by creating engaging and photogenic spots, encouraging visitors to share their experiences on social media, thereby organically expanding the brand’s reach and influence. This holistic approach to branding ensures that every touchpoint with the customer is aligned with little adam’s identity and mission, creating a cohesive and compelling brand experience.