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Adroithive Captures Indian Heritage in Brew Crafters Co.’s Beer Identity

Adroithive Captures Indian Heritage in Brew Crafters Co.’s Beer Identity

Brew Crafters Co. is a conceptual craft beer brand that blends the rich tapestry of Indian heritage with the artistry of modern brewing. Rooted in tradition yet forward-looking, the brand embodies the spirit of resilience, community, and craftsmanship. Each beer is a celebration, not just of flavor, but of the stories, people, and experiences it brings together. Brew Crafters Co. seeks to honor the past while pushing the boundaries of modern brewing, delivering small-batch brews that are as meaningful as they are flavorful.

At the heart of the brand lies the elephant, a timeless symbol of strength, wisdom, and cultural significance. This emblem reflects Brew Crafters Co.’s commitment to preserving age-old brewing traditions while embracing new, innovative techniques that define contemporary craftsmanship. Every brew tells a tale, crafted meticulously in small batches to ensure authenticity, character, and a distinctive sensory experience. The brand stands as a tribute to the artisans who came before and a beacon for the next generation of craft beer enthusiasts who value quality and storytelling.

The visual identity of Brew Crafters Co. is a carefully curated reflection of its core philosophy. The bold, clean logo communicates confidence, trust, and clarity, while the elephant mark anchors the brand to its heritage roots and symbolizes a deep respect for cultural traditions. The tagline “Crafting Stories, One Brew at a Time” encapsulates the brand’s ethos of weaving human connection through shared experiences and meaningful moments over a perfectly crafted beer.

A warm, earthy color palette was intentionally chosen to reflect the brand’s narrative and sensory journey:

Forest Green (#2D5A27) reflects the organic, grounded nature of the brand and symbolizes growth and craftsmanship.

Charcoal Black (#2C2C2C) conveys modern sophistication, depth, and the bold spirit of innovation.

Burnt Orange (#D35400) adds energy, warmth, and passion, reflecting the creative brewing process and the vibrancy of Indian culture.

Deep Amber (#B7702C) echoes the rich hues of craft beer itself, evoking warmth, depth, and authenticity.

Rustic Beige (#E4D4B5) and Soft Cream (#F5E6D3) provide a natural, approachable balance that softens the brand’s visual identity while enhancing a sense of familiarity and comfort.

The packaging design is a tactile and visual expression of the brand’s values—a seamless fusion of craftsmanship, heritage, and storytelling. Every element of the packaging is thoughtfully designed to enhance the sensory experience. Textures inspired by natural materials, organic shapes, and subtle accents highlight the care and artistry poured into each small-batch brew. Each label includes narrative snippets that invite consumers to dive deeper into the story behind every bottle, fostering a sense of connection and appreciation for the artistry of brewing. With Brew Crafters Co., every sip is an invitation to connect, share, and celebrate the timeless beauty of tradition meeting modern artistry in an unforgettable tasting experience.

CREDIT

  • Agency/Creative: Adroithive
  • Article Title: Adroithive Captures Indian Heritage in Brew Crafters Co.’s Beer Identity
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: India
  • Agency/Creative City: kolkata
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Brand Naming, Packaging Design
  • Format: Bottle, Can
  • Industry: Food/Beverage
  • Keywords: Beer Brand Design

  • Credits:
    Creative Director: Shirsendu Pal
    Brand Designer: Priyankar Bauri
    Illustration: Freepik

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