Calorie Cuisine is a conceptual brand that reimagines the intersection of indulgence and wellness. It was created with a simple yet powerful vision to demonstrate that eating well can be a delicious, satisfying experience. This imaginative culinary project is designed for health-conscious millennials and fitness enthusiasts who refuse to compromise on flavor while maintaining a balanced lifestyle.
The menu concept celebrates high-quality, nutrient-rich ingredients, transforming everyday meals into vibrant, nourishing experiences. Picture a crisp kale and quinoa salad bursting with freshness, citrus-kissed grilled salmon that balances zesty and savory, or a rich chocolate avocado mousse that blends decadence with wholesome goodness. Every dish reflects a commitment to providing bold, robust flavors without sacrificing nutritional value.
The brand’s visual identity mirrors this philosophy of balance and indulgence. The logo, with its clean and bold typography, reflects clarity and confidence values at the core of Calorie Cuisine. The tagline, “Nutrition in Every Bite,” reinforces the promise that taste and health are not mutually exclusive.
A carefully curated color palette enhances the brand’s essence. Deep teal symbolizes sophistication and trust, charcoal evokes modern minimalism, warm amber brings an energetic warmth, and soft linen reflects purity and simplicity. Each visual touchpoint works in harmony to tell a cohesive story of mindful living and indulgent pleasure.
As a conceptual project, Calorie Cuisine invites us to imagine a world where healthy eating is not a chore but a joyful, enriching experience one that empowers people to savor every bite while nurturing their bodies and souls.










CREDIT
- Agency/Creative: Adroithive
- Article Title: Calorie Cuisine Brand Identity by Adroithive
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: India
- Agency/Creative City: Kolkata
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Naming, Logo Design
- Industry: Food/Beverage
- Keywords: Restaurant Branding
-
Credits:
Creative Director: Shirsendu pal
Brand Strategist: Priyankar Bauri