Each interaction between a human being and a service interface is unique. Different demands. Different contexts. Different desires. The truth is that chatbots as we know them and are used to living with them are extremely inefficient. They don’t understand the request, respond with meaningless logic trees and almost always put the consumer in loops of frustration. Zapien ushers in a new era in conversational artificial intelligence, solving critical communication problems between humans and interfaces. Its artificial intelligence technology constantly learns and evolves so businesses can communicate securely and reliably with incredibly human language.

Technology alone can do little, because first it is necessary to enable it to build a conversational context that starts from empathy to deliver a fluid, natural and accurate conversation. It is based on this commitment that Zapien develops robust solutions for critical service operations, such as banks, insurance companies and health plans. With a close eye on the aspect of simplicity of interactions, Zapien provides its customers with a user-friendly platform to configure support channels based on a deep understanding of the consumer profile. This involves studying and understanding documentation, semantic field definitions, voice and intonation characteristics and, mainly, clarity in understanding the problem to be solved.

A brand that is born with great clarity in its value proposition and organizes its universe of verbal and visual expression with a simple language as its solution, eliminating the verbal and graphic complexity that are so common in the technology universe. Thus, Zapien’s visual identity is composed of a logo with personalized and connected typography, bringing fluidity and lightness to the brand, striking graphic elements and a more welcoming and human color palette.