Dawtona. The harvest part of the story
Dawtona, a producer of processed vegetables (mainly tomatoes), has been on the Polish market for 30 years. Although Dawtona is a family business of farmers, its previous packaging failed to communicate its heritage. Combined with the enigmatic name, Dawton’s origin was a mystery to consumers.
To make the brand stand out, the new Dawtona was brought to life, reimagined as a Slavic goddess of harvest, that embodies nature, tradition, and care. The brand now has a bold, modern look. The oval shape makes products pop on the shelf, and the new color system helps each product shine. With this transformation, Dawtona tells its real story—one of farming passion, quality, and family.
The rebranding of Dawtona has significantly influenced consumer perceptions of the quality and taste of its products. The new packaging stands out on store shelves, breaking away from its previous budget-brand image. By emphasizing its agricultural roots and introducing a distinctive, eye-catching visual identity, Dawtona has become a strong player capable of competing with the biggest companies in the market.
BNA/Brand New Attitude is one of Poland’s most experienced branding agencies, boasting a portfolio of over 100 projects for some of the country’s largest brands across various sectors, including retail, technology, hospitality, and more. The agency is known for its ability to blend strategic thinking with creative execution and implementation, resulting in impactful and memorable brand experiences.
CREDIT
- Agency/Creative: BNA/ Brand New Attitude
- Article Title: BNA/Brand New Attitude’s Rebranding Transformed Dawtona into a Premium Market Leader
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Brand Mark, Brand Redesign, Branding, Packaging Design
- Industry: Food/Beverage
- Keywords: Rebranding, Brand Identity, Branding, Packaging, FMCG / Food&Beverage
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Credits:
Strategy Director & Partner: Andrzej Rozen
Brand Consultant: Marcin Jurczak
Creative Director: Martyna Synkiewicz
Senior Project Manager: Maria Łapiedon
Senior DTP & 3D Designer: Jacek Stankiewicz
Senior Brand Designer: Tanya Roslyak
Senior Brand Designer: Jarek Jurga
Brand Designer: Boguslaw Gelba
Senior Brand Designer: Zuza Rawa
Brand Consultants: CPC
Dawtona: Wika Jaroma
