Barel Partners, a premier design and construction firm in New York City, sought a refined brand identity and a compelling digital presence to reflect their expertise in crafting innovative, sustainable spaces. Led by Lear Barel, the firm has shaped commercial environments across industries such as fashion, finance, and law. Their challenge was to create a cohesive visual identity and an engaging website that showcased their portfolio while emphasizing their commitment to craftsmanship and excellence.
To achieve this, we developed a sleek, modern brand identity that balanced innovation with timeless design. The website was carefully crafted to be both visually immersive and highly functional, with a captivating homepage that immediately introduced visitors to Barel Partners’ mission. The projects section became a dynamic showcase of their diverse work, featuring high-quality imagery and compelling case studies. A dedicated leadership page highlighted Lear Barel’s extensive experience and hands-on approach, reinforcing the firm’s reputation. Additionally, the website was optimized for seamless navigation across all devices, ensuring accessibility for potential clients.
The transformation significantly elevated Barel Partners’ digital presence, leading to increased engagement and client inquiries. The polished branding and intuitive website positioned the firm as a leader in commercial design and construction. Through strategic design and thoughtful storytelling, we helped Barel Partners create a sophisticated and compelling identity that reflects their expertise and inspires confidence in their audience.
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CREDIT
- Agency/Creative: Zeev Media
- Article Title: Building a Vision: Branding & Website Design for Barel Partners by Zeev Media
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: NEW YORK
- Market Region: North America, Global
- Project Deliverables: Brand Guidelines, Brand Identity, Branding, Creative Direction, Graphic Design, Identity System, Logo Design, User Experience, Web Design
- Industry: Construction
- Keywords: Architecture, branding, construction, logo design, visual identity, built environment, retail store, workplace design, website design
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Credits:
Creative Director: Raz Keren