Nanga is bringing a modern, luxurious approach to the spice aisle with a premium selection of single origin peppercorns sourced from one of the world’s most renowned volcanic lands in Africa. Designed by Design Womb, the brand’s identity strikes the perfect balance between heritage, luxury, and culinary exploration, positioning Nanga as the go-to choice for chefs, food lovers, and spice connoisseurs seeking unparalleled quality.
The branding is rooted in sophistication and craftsmanship, with a refined typographic wordmark that embodies the brand’s global inspiration. The minimal yet impactful packaging design embraces a sleek, simple, upscale aesthetic, reinforcing the product’s premium nature. Monochromatic tones, clean typography, and the use of product photography elevate the look, creating a sense of culinary artistry.
Each paper tube is designed to showcase the natural beauty and integrity of the peppercorns, while a thoughtfully designed labeling system provides clear information on origin, flavor profile, and ideal pairings—offering consumers an elevated spice-buying experience. This combination of high-end design, tactile materials, and storytelling-driven details helps Nanga stand out in a category often overlooked for its visual appeal.
Nanga’s branding challenges the notion that spices are an afterthought—instead, it celebrates them as an essential element of fine cooking, worthy of premium packaging and design. By blending modern aesthetics with timeless culinary tradition, Design Womb has created a brand that feels both elevated and accessible, appealing to home cooks and professional chefs alike.
CREDIT
- Agency/Creative: Design Womb
- Article Title: Nanga: A Bold Take on Premium Peppercorns with Elevated Packaging by Design Womb
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Art Direction, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Copywriting, Food Photography, Logo Design, Packaging Design, Product Photography
- Format: Tube
- Industry: Food/Beverage
- Keywords: spice packaging, packaging design, food packaging design, cpg, food startup, branding, creative agency
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Credits:
Creative Director: Nicole LaFave
Brand Strategy: Zach Golden & Nicole LaFave
Brand Voice & Copywriting: Zach Golden
Photography: Andria Lo
Photography On Pack: Zach Golden
Designer: Hannah Slagle
