The love for the land, respectful production, and deep commitment to the artisanal process.

In the heart of mexico, ancestral is born, a mezcal that celebrates the profound connection between nature, culture, and the magic of folklore.

One of ancestral’s most distinctive and special features is its master mezcalera, a figure rarely seen in a traditionally male-dominated world. Her leadership enriches the product and celebrates change and evolution within traditions, giving voice to new perspectives and realities.

This project involved the creation of naming, corporate identity, visual system, and packaging, all designed to honor not only the artisanal process of mezcal but also the key players in its creation: the land, the climate, human hands, and the mythical beings that safeguard this legacy.

We have given voice to each of these actors because every one of them is essential in the creation of this unique spirit.

A tribute to tradition, the land, and the spirit of mezcal.

The illustrations have been the guiding thread of a visual system that unites tradition and modernity, turning every graphic element into a window into the world of mezcal. The guardians of the maguey, inspired by mexican folklore, emerge as symbolic figures that protect not only the plant but also the culture and roots it represents.

The visual system reflects ancestral’s duality: the balance between the strength of nature and the delicacy of human craftsmanship.

The packaging connects with the soul of the viewer, telling stories through its details, celebrating the agave’s life cycle, and inviting discovery of the mystery hidden in every sip of this mezcal.

“para todo mal, mezcal. Para todo bien, también.”

In the creative process, we also wanted to pay homage to this popular phrase, highlighting its origin and meaning. More than just a saying, it reflects the spiritual and cultural relationship with mezcal.

Ancestral is an experience that transports you to the roots of mexico, to the hands that nurture and create, and to the spirit of a culture that dances between nature and myth.

An invitation to breathe, connect, and experience mezcal like never before.